Searches for religious destinations in tier II and III cities soar by 97%; Ayodhya, Ujjain, Badrinath top the chart: KPMG  

According to a recent report by KPMG, in the past two years, searches for religious destinations in tier II and III cities have increased by 97%. Specifically, searches for Ayodhya grew by 585%, Ujjain by 359%, and Badrinath by 343% from 2022 to 2023.