Dropping Kochi in favour of Mumbai, Tourism Selangor tweaked the schedule of its four-city sales mission with Tourism Malaysia and decided to tap it along – making its debut into Mumbai. Tourism Malaysia led its sales mission to India and Sri Lanka between February 25 and March 3, 2016 which covered Chandigarh, Lucknow, Bengaluru, Kochi, and Colombo in Sri Lanka. The dates were decided keeping in mind the peak travelling season from May to July.
Noorul Ashikin Binti Mohd Din, General Manager, Tourism Selangor, who was leading the mission in Mumbai, confirmed that it was the first time they were visiting this market individually. She said, “Mumbai is important for us and we didn’t want to miss it. Kuala Lumpur and Genting are regular destinations for Indians but there’s more to see and agents should know about them. We feel it’s better to come alone as it gives more exposure.”