Tourism Breaking News
Serena Hotels Africa, the premier collection of award-winning safari lodges and camps, city hotels and beach resorts across East and Southern Africa, is proud to announce a strategic partnership ARK Travel Group. As the official representative for Serena Hotels in India, Anjum Lokhandwala, Director, ARK Travel Group, will spearhead efforts to connect discerning Indian travellers with premium travel experiences in East Africa. Through this partnership, Serena Hotels Africa will now offer Indian families, honeymooners, wildlife enthusiasts, and premium travellers an insider gateway to Kenya, Tanzania, Rwanda, and beyond.
A Bridge Between Continents
From the cosmopolitan charm of Nairobi Serena Hotel to the historical shores of Zanzibar Serena Hotel in Stone town, and the majestic wilderness of Kirawira Serena Camp in Tanzania. Indian travellers will now have unprecedented access to handpicked journeys within the Serena Hotels unforgettable itineraries, which fuse cultural depth with world-class service.
“India is not just a growing outbound travel market—it’s a community that appreciates heritage, family, and the richness of storytelling, all of which Serena embodies,” said Lokhandwala. “My goal is to help Indian travellers reimagine East Africa—not just as a destination, but as a soul-stirring experience. With Serena Hotels, we are offering more than premium getaways; we are offering journeys that leave an imprint.”
A United Vision
Ashish Sharma, CEO of Serena Hotels Africa, expressed confidence in the new partnership: “Anjum Lokhandwala brings unmatched insight into the Indian travel landscape. With her at the helm, we assure our Indian travellers a seamless brand experience.
Joyce Wangui, Director of Sales, added: “Indian travellers are looking for more than sightseeing—they want immersive stories and meaningful connections. Through Anjum’s contribution, we are curating experiences that blend refinement with the spirit of Africa.”
Lokhandwala will lead exclusive campaigns promoting Indian-centric travel packages, including exclusive safaris, wellness escapes, family-friendly adventures, and destination weddings. The travel experiences will highlight Serena Hotels’ commitment to sustainability, community empowerment, and authentic African hospitality—values that align closely with the preferences of India’s conscious premium traveller.
Serena Hotels operates 35 distinguished properties across East Africa and South Asia, offering guests unrivalled experiences in hospitality, culture, and nature. For over 50 years, Serena has been a leader in sustainable premium tourism, consistently recognized for excellence, community engagement, and eco-conscious travel.
