Shangri-La Group announces its family experience brand: Fam.ily

Shangri-La Group launched Fam.ily™ – its family experience brand, which is aimed to create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. “Family has always been at the heart of the Shangri-La brand culture and treating our guests like family remains a hallmark of the Shangri-La identity,” said Hui Kuok, Chairman of Shangri-La Group. “With the launch of our new Fam.ily™ brand, and as we continue to introduce thoughtfully-designed family offerings, we hope to deliver the best-loved experiences that will bring families closer together, and create precious and lasting memories for our family guests,” she added.