Tourism Breaking News
Singapore Tourism Board (STB) announced today that visitor arrivals from India have surged past the one million mark, two months earlier than in 2023. This milestone was achieved when Singapore Airlines flight SQ-421 from Mumbai touched down at Changi Airport on 31 October, bringing in Singapore’s millionth Indian visitor for 2024. With a 12% increase in Indian visitors from January to October 2024 compared to the same period in 2023, India is Singapore’s third-largest source market for tourism.
Markus Tan, Regional Director of STB for India, Middle East, South Asia, and Africa, commented on this significant milestone “Welcoming our one millionth Indian visitor two months earlier than in 2023 demonstrates Singapore’s enduring appeal as a premier short-haul destination for Indian travellers. This milestone not only reflects our strong tourism recovery but also highlights the continued importance of the metros as source markets. Beyond the metros, STB is also expanding our reach and appeal of Singapore across diverse regions of India, using targeted marketing efforts and initiatives with the travel trade. We remain steadfast in our commitment to offering novel and engaging experiences that resonate with the aspirations of our Indian guests, ensuring that Singapore continues to be a destination of choice for years to come.”
Singapore’s appeal to Indian travellers has been bolstered by strong connectivity and its diverse range of experiences catering to different visitor segments. In India, STB has partnered with popular Indian brands and launched various marketing initiatives to elevate Singapore’s appeal. Earlier this year, STB signed a two-year MOU with PhonePe for seamless UPI transactions and a strategic partnership with MakeMyTrip to tailor unique travel packages. An exclusive Vlog travel series featuring actress Ananya Panday was also launched to showcase Singapore’s hidden gems.
