Social media is the biggest source for international wedding business

According to a Travel Wedding Show survey on how to generate business for weddings, 43 per cent of the business gets generated through social media; so the more one is on social media, he will get enquiries for international weddings, 25 per cent is by search engines. 13 per cent by referrals and rest is by other sources. In India, 50 per cent of the business gets generated through referrals; 20 per cent from social media; 15 per cent through search engine and 15 per cent from other sources.
“Destination wedding for the next five years will be the biggest thing. Weddings are big business, and everyone wants a piece of the pie. If as wedding planners we have to survive, we need to go out, to different cities and destinations and procure more business. Indian and international destination weddings will remain, the next business thing,” says Rajeev Jain, Founder and Director, Rashi Entertainment.