StayWell Holdings and Prince Hotels launch The Prince Akatoki in Japan

StayWell Holdings and Prince Hotels have announced the launch of a new luxury hotel brand offering – The Prince Akatoki – which will target the international market (outside of Japan) and complement the brands already operated by StayWell and Prince Hotels. Prince Hotels has agreed that StayWell Holdings will be assigned the rights to use The Prince Akatoki as the 5-star brand for future global development opportunities.
Simon Wan, President and Director of StayWell Holdings said,” The Prince Akatoki will provide travellers with an opportunity to experience luxury services and amenities expected of a 5-star hotel brand reflecting certain elements of Japanese refined hospitality and culture. Japanese hospitality is renowned for service, tranquillity, and its peerless aesthetic. This is precisely what The Prince Akatoki will deliver. For international travellers, it offers a unique and authentic Japanese flavour.”
“The travellers we anticipate as guests of The Prince Akatoki brand are those actively seeking high quality services and amenities when visiting from gateway cities worldwide, with a specific focus on London, New York, Singapore, Bangkok, Mumbai, Hong Kong and Shanghai,” he said.
“Customers in Japan are familiar with the Prince brand, so they will easily recognise the new brand when they are looking for a hotel overseas. For travellers who have not yet experienced Prince Hotel brands, The Prince Akatoki will be their first brand experience, and will build positive sentiment and greater brand awareness globally, whilst increasing inbound tourism in Japan,” Wan said.