Suman Billa encourages states to adopt an entrepreneurial approach, stresses on tourism to contribute beyond its current 5.04% of GDP

Suman Billa, Additional Secretary for Tourism, emphasised that the tourism supply side is not growing due to unfavorable financial conditions. He urges tourism stakeholders to actively communicate their concerns to policymakers. He also emphasises that industry participation is crucial to shaping policies that drive growth. Encouraging states to adopt an entrepreneurial approach, he stressed the need for tourism to contribute beyond its current 5.04% of GDP.