Switzerland Tourism launches new year-long international campaign ‘100% Women’

Switzerland Tourism has launched a special ‘100% Women’ campaign is aimed at attracting women travellers to holiday in Switzerland, especially for outdoor activities and mountain sports. Along with a six-month 100% Women Peak Challenge, the NTO will present around 230 offers and events that are geared towards women where all experiences are led by women and include mountaineering tours, different city and cultural tours, majority of which have been newly conceived, especially for this campaign.