TAFI to push for authentic industry data to make a stronger case for tourism to govt

At an event in Mumbai, Ajay Prakash, President, TAFI, highlighted the need to have credible data as an industry. “We need to collate information like pre-pandemic business figures, employee numbers, etc so that we have some authenticated data right until the decline started. We then need to get a professional agency to conduct a comprehensive survey. This will put us in a strong position when we make our representation to the government and show them what this industry is worth.”