Tag Archives: Abraham Alapatt

Thomas Cook (India) Ltd. in a strategic initiative to expand India’s travel market, has conceptualised an annual property, “The Grand Indian Holiday Sale”, carefully timed to coincide with the peak booking window for summer vacations- India’s largest holiday season. The focused intent to catalyse holiday demand is delivered via a range of specially curated offers and discounts targeting India’s quintessential ‘value seeker’. This intense 10 day sale offers India’s travellers a range of attractive deals and discounts on both domestic and international bookings, covering flights, hotels and holiday packages. To capture its diversity of customers, digitally native and retail, and ensure convenience and easy access, “The Grand Indian Holiday Sale”, is available across Thomas Cook India’s omnichannel network – its online platforms (mobile & website), call centers & extensive offline outlets. Thomas Cook India’s ‘The Great Indian Holiday Sale’ extends across the company’s portfolio of India and International destinations and will be promoted via an intense marketing blitz across outdoor, print and digital over a two week period, across key metros of Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “The Grand Indian Holiday Sale’’ has been conceptualized as a powerful annual property making holidays affordable for every Indian. The initiative is designed to leverage the critical booking period for India’s peak vacation season with exciting deals, thus driving demand and conversions. As a pioneer in the industry, our grand sale in the travel and holiday category intends to build a strong annual property that Indian travellers look forward to every year.” He added, “In addition to the range of attractive …

Thomas Cook India Limited will be organising a summit titled ‘India Travel Summit’ on November 16, 2016 in Mumbai. It will be a half day conference by invitation only. Abraham Alapatt, President & Group Head- Marketing & Service Quality, Financial Services & Innovation-Thomas Cook (India) Limited. He said, “We looked at our increased stake in both inbound and outbound space in India and we realised that we really didn’t have an India equivalent of something like World Travel and Tourism Council’s Global Summit. So we saw the need to create a platform which would allow everyone in the eco-system to come together. We were hoping somebody does it but it hasn’t happened in the travel space. We wanted a summit where we get the opinion-makers and leaders of the industry and by invitation only to come together for a conversation. We expect a 100-odd people to attend the event. This year is in Mumbai but we are seriously considering doing this in Delhi next year.” The tour operator plans to make it an annual event. The half-day summit will have three sessions lasting an hour each. The first one will focus on visa issues and will have Consul Generals from four countries on the panel. This will be followed by a discussion on India’s outbound market and will have four India heads of NTOs as speakers. The last one will focus on inbound and will have three speakers: Suman Billa IAS, Joint Secretary of (Tourism), Ministry of Tourism, Government of India, Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces and Ragini Chopra, VP (Corporate Communications), Jet Airways. 

Thomas Cook (India), in its bid to improving tourist infrastructure and promote better sanitation-hygiene at tourist destinations has announced the pilot launch of pre-fabricated sanitary installations. Udhagamandalam (Ooty) was chosen as the first site for this initiative. The Thomas Cook India toilet units can be used free of cost. Abraham Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India), said, “Through this initiative, we at Thomas Cook India, intend to improve the sanitation and hygiene of prime tourist locations across India. While the choice of location depends upon various factors like community need, land availability, clearances/approvals from local administrative bodies, availability of resources, etc., we are looking at targeting major tourists hubs to further the Government’s Swachh Bharat Abhiyan. We have identified prime destinations in India that receive high tourist footfalls but face a deficit of sanitation facilities for this.”