Suman Billa, Additional Secretary, MOT, has said that India could have one taskforce that looks at the ‘macro side’ picture, but there is also a need to have four or five taskforces that work on sector-specific issues. “I think there is a clear case for making four or five taskforces, but we will figure out how to structure them,” he said.
Read More »STCI certification important pillar of MOT’s National Strategy for Sustainable Tourism
Rakesh Verma, Additional Secretary, Ministry of Tourism, has remarked in a recent tweet that Rakesh Vermais one of the key strategic pillars of National Strategy for Sustainable Tourism formulated by Ministry of Tourism to mainstream sustainability into tourism sector.
Read More »MOT formulates National Strategy for developing Rural tourism with States & Industry: Rakesh Verma
Ministry of Tourism has formulated a National Strategy for developing Rural tourism in the country in partnership with the States and Industry, tweets Rakesh Verma, Additional Secretary, MOT. “The Strategy aims to empower local communities, conserve cultural heritage, and promote environmental protection,” he says in the tweet
Read More »MOT steps up efforts to promote M!CE in India, plans to launch major campaign: Rakesh Verma
Rakesh Verma, Additional Secretary, Ministry of Tourism, has said that MOT is stepping up efforts to promote India as a M!CE destination. “We are taking up all 55 destinations where G20 meetings are being held as places to be promoted. We will be launching a major M!CE campaign in digital marketing space so that people come to know about it,” he said. E
Read More »Tourism cannot move forward without convergence, as it’s a cross-sectoral: Rakesh Verma
Rakesh Verma, Additional Secretary, Tourism, has said that after the post-budget webinar, it was visible that tourism cannot move forward without convergence because it’s a cross-sectoral thing as it has many more domains and support of many other departments is necessary.
Read More »MOT to participate in Fitur in Jan with stakeholders and states: Rakesh Verma
Rakesh Verma, Additional Secretary, Ministry of Tourism, has shared that the MOT has participated in WTM London and now they are planning to participate in Fitur and ITB Berlin. “In both the events, we will participate along with the industry and the states,” he added.
Read More »‘Tour operators are the most significant members of the value chain & their role to increase’: Rakesh Verma
Rakesh Verma, Additional Secretary, Tourism, has said that the tour operators are the most significant members of the value chain. “They interface with the customer & the markets and the role is going to get increased. They are the ones who get impacted by the changes in the industry,” he added.
Read More »Great sessions, brainstorming and ideas to make convention meaningful: Rakesh Verma
Rakesh Verma, Additional Secretary, Tourism, has said that IATO has organized some great sessions and there will be brainstorming on various issues on how industry can accelerate growth and how both government and industry can work together. “I think this will be a very meaningful convention with lot of ideas to benefit the sector,” he added.
Read More »National Tourism Board to get over ₹1000 cr for marketing & promotions
Rakesh Verma, Additional Secretary, Tourism, has shared that they are looking at over ₹1000 crore to be given to the board for implementing the marketing and promotional campaigns. “It will cover different channels and the focus will be on country specific strategies and on digital platform,” he added.
Read More »Dedicated funding of ₹50 crore proposed for M!CE under National Tourism Board
Rakesh Verma, Additional Secretary, Tourism, has shared that the National Tourism Board of India (NTBI) will have a separate M!CE Vertical plus dedicated M!CE promotion for India. “A dedicated funding of ₹50 crore has been proposed for M!CE vertical, which should go into incentivising organisations and associations for getting events in India,” he said.
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