Tag Archives: Additional Secretary

Rakesh Verma, Additional Secretary, Ministry of Tourism, has remarked in a recent tweet that Rakesh Vermais one of the key strategic pillars of National Strategy for Sustainable Tourism formulated by Ministry of Tourism to mainstream sustainability into tourism sector.

Ministry of Tourism has formulated a National Strategy for developing Rural tourism in the country in partnership with the States and Industry, tweets Rakesh Verma, Additional Secretary, MOT. “The Strategy aims to empower local communities, conserve cultural heritage, and promote environmental protection,” he says in the tweet

Rakesh Verma, Additional Secretary, Ministry of Tourism, has said that MOT is stepping up efforts to promote India as a M!CE destination. “We are taking up all 55 destinations where G20 meetings are being held as places to be promoted. We will be launching a major M!CE campaign in digital marketing space so that people come to know about it,” he said. E

Rakesh Verma, Additional Secretary, Tourism, has said that after the post-budget webinar, it was visible that tourism cannot move forward without convergence because it’s a cross-sectoral thing as it has many more domains and support of many other departments is necessary.

Rakesh Verma, Additional Secretary, Ministry of Tourism, has shared that the MOT has participated in WTM London and now they are planning to participate in Fitur and ITB Berlin. “In both the events, we will participate along with the industry and the states,” he added.

Rakesh Verma, Additional Secretary, Tourism, has said that the tour operators are the most significant members of the value chain. “They interface with the customer & the markets and the role is going to get increased. They are the ones who get impacted by the changes in the industry,” he added.

Rakesh Verma, Additional Secretary, Tourism, has said that IATO has organized some great sessions and there will be brainstorming on various issues on how industry can accelerate growth and how both government and industry can work together. “I think this will be a very meaningful convention with lot of ideas to benefit the sector,” he added.

Rakesh Verma, Additional Secretary, Tourism, has shared that they are looking at over ₹1000 crore to be given to the board for implementing the marketing and promotional campaigns. “It will cover different channels and the focus will be on country specific strategies and on digital platform,” he added.

Rakesh Verma, Additional Secretary, Tourism, has shared that the National Tourism Board of India (NTBI) will have a separate M!CE Vertical plus dedicated M!CE promotion for India. “A dedicated funding of ₹50 crore has been proposed for M!CE vertical, which should go into incentivising organisations and associations for getting events in India,” he said.

Rakesh Verma, Additional Secretary, Tourism, while addressing the press at the WTM London, stated that India has achieved phenomenal growth in enhancing infrastructure, which along with massive vaccination drive, will help India to achieve pre-pandemic levels of international tourist arrivals. It also offers huge opportunities for investors and an Investor Summit will be organised by the MOT in February 2023.