Tag Archives: Adelaide Oval

Tourism Australia has launched a new bespoke tourism promotion campaign in India and Southeast Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. To sustain growth in arrivals and yield, the campaign seeks to entice Indian travellers by providing a multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor Parineeti Chopra. The campaign plays on some of the prevalent misconceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, furry animals and popular icons. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities,” he said. The campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively.

The South Australian Tourism Commission (SATC) expects that the number of visitors from India will increase in anticipation of the upcoming cricket series set to be held between India and Australia in Adelaide in December this year. The Adelaide Oval will host the first Test Match, scheduled for December 6-10, 2018, which is expected to attract a large number of Indian visitors to Adelaide. In addition to focusing on attracting honeymooners, families and independent travellers between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bengaluru and Chennai, SATC is also working to attract cricket lovers this year. This will be executed through SATC’s influencer, media, marketing and trade partnerships throughout 2018. Commenting on the announcement, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “We look forward to hosting Indian cricket enthusiasts and travellers for the Test Match. Adelaide witnessed a surge in Indian tourist arrivals during the ICC India-Pakistan World Cup in 2015 and we’re confident this December will be no different. The match gives us a unique opportunity to showcase Adelaide and its surrounding regions to Indian travellers and cricket enthusiasts alike.” Speaking on Adelaide Oval hosting the game, Laura Robinson, Tourism Manager, Adelaide Oval said, “Adelaide Oval has hosted some historic games in the past and we believe that this time will be no different. India and Australia have shared excellent cricketing ties over the years.”