Tag Archives: ADG

Rupinder Brar, ADG, Ministry of Tourism has said that there is great concern at all relevant levels of MOT regarding SEIS, and they understand that it will be of great support to the industry. “Secretary, Tourism is himself leading all the discussions with the concerned officials, and we hope to get a positive news very soon on that,” she added.

ADTOI, with support from MOT, is all set to kick-off its 10th Annual Convention today with support from Ministry of Tourism at Kevadia, Gujarat. The inauguration ceremony will start at 5pm today, and will be graced by the presence of Prahlad Singh Patel, Minister of State, Tourism & Culture. The business sessions will begin tomorrow, which will see Arvind Singh, Secretary, Tourism addressing a session on ‘Role of Aviation in Promotion of Tourism’. Rupinder Brar, ADG, Tourism will moderate a session on ‘Technology is Future-Travel Real from Virtual’.

Just like international marketing campaigns, domestic marketing campaigns of MOT will be specific to every region across the country. Rupinder Brar, ADG, MOT, says, “What is of interest to a 20-year-old or someone older can be different, hence, even for travelling within India, the basic principles of marketing and promotion will be followed by us.”

Rupinder Brar, ADG, Tourism, recently informed the tourism stakeholders recently that MOT, in partnership with the Public Health Foundation of India would be organising a series of workshops and seminars for various segments of the travel and hospitality industry on health and safety during and post COVID times. She urged all Associations to ensure that their members participate in these workshops. Further, if there was any segment for which they would like these workshops to be arranged, they may inform MOT.

In a meeting held between industry stakeholders and Ministry of Tourism, chaired by Rupinder Brar, ADG, MOT, it was shared that SOPs are required for the segment of transport operators as well, since these are not included in the present SOPs. The meeting was held to discuss preparedness of stakeholders in the tourism and hospitality industries to received international tourists once the e-Tourist Visa is restored, with required protocols in place.

Ministry of Tourism recently conducted its Domestic Tourism Roadshow in the western state of Goa. The chief guest at the event was Rupinder Brar, ADG, Ministry of Tourism, who shared that a complimentary development of domestic tourism is needed to further make way for an enhanced growth of international tourism.

Rupinder Brar, ADG, Ministry of Tourism, has said that they are in discussion with Quality Council of India organising the entire travel trade, on the lines of SAATHI & NIDHI hospitality platforms. “In the supply chain there are tour operators, OTAs, taxi operators and bus operators. The idea is not just to bring people into a database, but to make sure to reach out as support to the industry from the Government perspective and also to make the ecosystem safe for the future traveller. It is not only from the COVID perspective, but because a value chain needs to be created for the consumer.

Rupinder Brar, ADG, Ministry of Tourism, has shared that the content they are creating for international and domestic market will also focus on the growing infrastructure in the country and not just the heritage of the country. “We noticed that we do focus on monuments, cities, palaces, etc., but we are not showing and leveraging on the growing infrastructure in the country. Hence, the content needs to show that when you land in India, you are landing in a country which may be 1000s of years old, but at the same time, it is backed up with infrastructure that is as modern as it can get,” she added.

Rupinder Brar, ADG, Tourism, has said that they are in touch with insurance providers and Ministry of Finance to look at possibilities of providing insurance to travellers coming into India. “We are studying international models to see how we can incentivise travellers to come to our country and offer a certain sense of security to aid the process,” she said.

Rupinder Brar, ADG, Tourism, has said that MOTs marketing and promotional campaigns have to be re-aligned according to the markets that could come out of the impact of COVID-19 earlier and have the disposable incomes to travel again. While speaking at the first TravTalk Digital Conclave, she said. “We would need to re-align our promotions and marketing campaigns in the light of the situation worldwide and we are still in the middle of this crisis. Quarter 2 would require us to now sit down on the drawing board and really work and re-align some of our marketing plans. Even regarding the Global Media Plan that we worked out in November-December this year, we need to be expanding our footprint. We have started our campaigns in Latam and we have identified some countries from Africa where the campaign will be followed. We need to work on the metrics of the impact of COVID in different countries to identify markets, and also see in those countries what kind of disposable income and what is the age bracket will be open to travel. Accordingly we need to picture the marketing plans for those countries.”