Tag Archives: Adventure Next

Madhya Pradesh Tourism Board (MPTB) highlighted the state’s historical monuments and cultural heritage through its participation at India Tourism Mart (ITM) recently held at The Ashok New Delhi. The focus was to showcase and revive the fast-growing tourism sector of Madhya Pradesh. The stall of MPTB was visited by industry influencers, travel enthusiasts, corporate, business heads, travel operators and media professionals from different corners of the city to exchange views and opinions on Madhya Pradesh Tourism. MPTB is going to organise two major events in Bhopal this year – Madhya Pradesh Travel Mart from October 5-7 and Adventure NEXT from December 3-5. The former is organised by ATTA in collaboration with MPTB in association with ATOAI. ATTA has chosen Madhya Pradesh because of its adventure-friendly destinations and efforts of MPTB to promote adventure tourism in the state. As quoted by the officials of MPTB, “Madhya Pradesh is flourished with historic marvels, home of wildlife animals and warm people. It is also called the tiger state of India. We expect major inbound tourist footfall mainly from UK. If you look at the statistics, a lot of international destinations like Switzerland, Singapore are now filled with Indian tourists. So if Indians are willing to go abroad and see destinations of the world, why not explore our own country. So we are having a balanced approach in all the sectors of tourism such as adventure, wildlife, heritage and many more.”

Adventure Travel Trade Association (ATTA) will host its first event in Asia—Adventure Next in Madhya Pradesh from December 10-12, 2018. The event is set to bring together all stakeholders of the adventure travel trade from across the globe. With support from Adventure Tour Operators Association of India (ATOAI), this event will showcase the adventure tourism potential of India. Commenting on the same, Hari Ranjan Rao, Principal Secretary Tourism, Madhya Pradesh Tourism says, “Adventure Next is one of the most important events of ATTA. ATTA has been one of the most front running associations in the adventure travel space across the world, hosting notable events for this segment and we hope to make their visit in India successful in Madhya Pradesh.” Madhya Pradesh, ATOAI and ATTA also signed a Memorandum of Understanding (MoU) to mark the launch of this event in India. Capt. Swadesh Kumar, President, ATOAI further says, “We are very happy that Ministry of Tourism has declared 2018 as the Year of Adventure and we are going to make use of this opportunity to the fullest. Adventure Next is one such initiative where we are bringing the global adventure travel industry to India.”