Tag Archives: Adventure Travel Trade Association

In a curtain raiser event held in New Delhi, the Madhya Pradesh Tourism Board has announced that it will host ‘AdventureNEXT’ in Bhopal, Madhya Pradesh from December 3-5, 2018. The event is organised by Adventure Travel Trade Association (ATTA). The curtain raiser saw in presence Hari Ranjan Rao, MD, Madhya Pradesh Tourism Board; Gergana Nikolova, Regional Manager – Europe, ATTA; Jake Finifrock, Regional Director – Asia, ATTA; and Swadesh Kumar, President ATOAI. Rao said, “India has been a great destination in terms of adventure travel. We are grateful to ATTA that it agreed to come to India and bring so many partners from other parts of the world. I am also grateful to ATOAI who have been at the forefront to take this event forward.” Organised for the first time in Asia, AdventureNEXT is known for putting emerging adventure destinations on the world tourism map. Finifrock added, “ATTA is a member organisation that is made up of over 1300 members throughout the world. We like to provide opportunities to people to come together to learn from one another, to inspire one another, to have more opportunities to network and grow the adventure travel community. It’s not only an event for Madhya Pradesh but also for all adventure travel across India. We are expecting around 300-350 delegates to attend Adventure Next. Many of these will be international buyers who will come to see travel products available in India.”

Adventure Travel Trade Association (ATTA) will host its first event in Asia—Adventure Next in Madhya Pradesh from December 10-12, 2018. The event is set to bring together all stakeholders of the adventure travel trade from across the globe. With support from Adventure Tour Operators Association of India (ATOAI), this event will showcase the adventure tourism potential of India. Commenting on the same, Hari Ranjan Rao, Principal Secretary Tourism, Madhya Pradesh Tourism says, “Adventure Next is one of the most important events of ATTA. ATTA has been one of the most front running associations in the adventure travel space across the world, hosting notable events for this segment and we hope to make their visit in India successful in Madhya Pradesh.” Madhya Pradesh, ATOAI and ATTA also signed a Memorandum of Understanding (MoU) to mark the launch of this event in India. Capt. Swadesh Kumar, President, ATOAI further says, “We are very happy that Ministry of Tourism has declared 2018 as the Year of Adventure and we are going to make use of this opportunity to the fullest. Adventure Next is one such initiative where we are bringing the global adventure travel industry to India.”