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In a bid to promote Incredible India destinations on the social network, the Ministry of Tourism, Government of India has launched its account on five major social media websites, namely, Instagram, Pintrest, LinkedIn, Periscope, and Vimeo. Tourism Secretary Vinod Zutshi, along with Joint Secretary-Tourism Suman Billa and other MOT officials made the five accounts live in the presence of travel and tourism professionals, state governments and private players. Zutshi observed that the clientele involved in tourism is much more tech-savvy than any other industry. MOT wants to take a 360-degree approach to interact with consumers for which it has decided to actively leverage social media platforms, he added. He also said that it is for the first time that MOT has appointed an agency for marketing and promotion, and is developing a content sharing network with Incredible India offices and state governments. “The ministry has also kept aside a sizeable amount of budget for promotion through e-media platforms,” Zutshi said. MOT’s Twitter presence has increased by 94,000 between May-August, 2016, Billa revealed. He also called upon state governments, Incredible India offices across the country and the world, private players and tourism associations to actively participate in social media campaigns and share their high resolution images, videos and other tourism related information which can be shared on social media platforms for promoting a destination. Billa revealed that the upcoming Incredible India Tourism Investors Summit will be played out on LinkedIn in a big way to get in touch with the precise target HNI and travel trade. He also called up on tourism associations to share their new packages and workshops and live images and videos from their annual conventions with MOT so as …

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