Tag Archives: Anish Kumar P K

The Association of Tourism Trade Organizations India (ATTOI) is organising an International Conference on Tourism Technology (ICTT) at the Le Meridien Kochi from June 8 to 10 with support from Kerala Tourism. ATTOI has been pushing for more travel and hospitality industry stakeholders in India to use technology to support and grow their businesses. Anish Kumar P.K, President, ATTOI, says, “Conventional tour operators, especially in India, may think online customer reviews and ratings or being present on the internet is secondary to their business, but they need to realize the impact that digital platforms are having on the decisions Indians make on holiday travel. If your website does not show up in Google searches, if you are not on Facebook or Twitter or Instagram, or responding to customer reviews on TripAdvisor and MyTourReview, you may be losing out on large volumes of business.” ATTOI has created a platform exclusively for costumer reviews for tour operators called MyTourReview. Anish Kumar adds, “The ICTT is a chance for travel businesses to learn from the experiences of people who have benefited tremendously from taking the technology route. Your consumers are not just sitting behind computers, they are making their searches on tablets and smartphones, so you need to make your presence felt on all devices.” He said the future of travel is certainly digital, and ATTOI is maximizing its use of technology, for instance in using live streaming as a promotional campaign tool for the upcoming second edition of ICTT. In December last year, ATTOI, as a curtain raiser to an international conference, organised a live streaming of an underwater engagement to showcase beach resorts as a unique offering of Kerala Tourism. Over …

Association of Tourism Trade Organisations India (ATTOI), a consortium of tour operators in Kerala, have launched a 9-day experiential package ‘Navaratana Experiessential Holidays’, for inbound tourists which would include 500 new packages for visitors in the first phase.  The highlight of the packages will be an insight into village life, community interactions and promotion of sustainable tourism practices. Local interactions, tradition of Ayurveda, full body massages, jungle boat safari, backwater cruises on houseboats, tea factory visits, tour of Kerala’s trade and cultural ties with the rest of the world. The first phase of the packages by the consortium, targets foreign tourists and is uploaded on ATTOI website. Packages for domestic tourists will be launched in the next phase. “The Navaratana ‘Experiessential’ Holidays is going to redefine the way we see Kerala with 99 unique experiences in nine days,” said Anish Kumar P K, President, ATTOI. The finer elements of the industry consortium by ATTOI involves collaboration of hotels, tour operators and vendors at each destination. A P Anil Kumar, Tourism Minister, Kerala, said, “The state government’s plan allocation to the tourism fund has been increased from Rs 100 Crores to Rs 225 Crores in the course of five years. This will be further increased in the coming budget session.”