Tag Archives: APT

Australian Pacific Touring (APT), represented by InterGlobe AirTransport (IGAT) as its exclusive sales agency in India for luxury cruise and tours, introduced its premium products for river cruising in Vietnam, Cambodia and Europe. The product education through roadshows for the travel agents began in New Delhi and will be followed by Bengaluru and Mumbai on March 22 and March 23 respectively. IGAT is responsible to market and promote these products in the India market to their vast network of travel partners through roadshows, educational workshops and product presentations. Sunil Talreja, Vice President-International Passenger Sales, InterGlobe Air Transport, said, “This is a new venture for us and we are very excited about it. I feel the reach that we can provide to APT with our pan-India network is unmatched. Initially we will focus on large markets of the metro cities namely Delhi, Mumbai and Bengaluru. It is not a run of the mill product and we intend to spread awareness and identify our uniqueness in te market as the first step.” According to Craig James, Strategic Parterships Manager, APT Global Head Office, India is a multi generational market and there is a lot of scope to educate the segments on river cruising which is very different from an ocean cruise. “The Magnificent Europe is one the most popular products which is from Amsterdam to Budapest for 14 nights and 15 days. We are unique as we offer three royal experiences that money can’t buy, once in a lifetime opportunity which includes an exclusive invitation to the Namady Castle, day trip on Majestic Imperator and a cocktail reception and concert at Vienna’s High Baroque-style City Palace,” said James.

InterGlobe Air Transport (IGAT) has been appointed as the exclusive sales agency in India for luxury cruise and tour operator APT. IGAT shall be responsible for promoting and selling APT’s eligible products in the country, the development of  sales channels and the marketing of APT products through promotions, roadshows and product presentations. IGAT will promote three main APT products in India: APT River Cruising programs in Europe, Vietnam & Cambodia; APT Small Ships cruise program; and APT Land Touring program (various destinations). Commenting on the partnership, Ajay Bhatnagar, Business Head, InterGlobe Air Transport, said, “We at InterGlobe are delighted to be associated with APT River Cruises headquartered in Australia and operates some of the world’s leading luxury tour operations. We are confident of support from our trade partners who will find the offerings very compelling for their discerning clients. The programs will be rolled out with an aim to ensure availability of products to summer vacation travellers in India.” Damian Borg, Channel Strategy Manager, APT said, “APT is excited to have found an ideal partner in the Indian market who can introduce our products to a new group of travellers.” Award winning tour and cruise operator APT takes guests on breath-taking journeys to dream destinations on every continent. At every opportunity, APT endeavours to delight its customers by providing amazing travel experiences and excellent customer service.