Tag Archives: Asia Pacific Tourism

The Pacific Asia Travel Association (PATA) successfully concluded its 47th annual PATA Travel Mart (PTM) in Bangkok, Thailand. Held at the Queen Sirikit National Convention Center (QSNCC), the event served as a crucial platform for high-caliber buyers and sellers from across the Asia Pacific region and beyond.   Key Insights Over 900 delegates participated, including 266 exhibitors and 191 buyers representing 45 destinations and 31 source markets. The event emphasised sustainable tourism development, innovative marketing strategies, and strategic partnerships within the Asia Pacific tourism industry. PTM 2024 reaffirmed Thailand’s position as a leading MICE destination and travel hub. The PATA Knowledge Forum offered valuable insights on navigating the evolving tourism landscape, covering topics like responsible tourism, digital transformation, and emerging consumer trends. A new initiative, the PATA Youth Symposium and Career Fair, connected aspiring tourism professionals with industry leaders. The PATA Gold Awards recognised excellence in destination marketing, sustainable tourism practices, and innovative tourism products. What This Means for You? PTM 2024 underscores the resurgence of Asia Pacific tourism and the growing demand for authentic travel experiences. The event provided a platform for building valuable business connections and exploring new market opportunities. Insights from the Knowledge Forum can help you adapt and thrive in the changing tourism landscape by implementing sustainable practices, leveraging digital technology, and understanding consumer preferences. New talent entering the industry offers a positive outlook for the future of tourism in the region.

Peter Semone, Chairman, PATA, has said that PTM 2023 has attracted over 1000 delegates from 46 global destinations, which includes 159 sellers from 92 organisations and 15 destinations, along with 196 buyers from 191 organisations and 38 source markets.