Tag Archives: Assam Tourism

PM Narendra Modi launched ₹11,600 crore project in Assam on 4 January 2024, including the inauguration of Maa Kamakhya Divya Lok Pariyojana in Guwahati. These development projects will boost religious tourism in the Northeast along with employment, said the Prime Minister.

On 31 January, 2024, the Assam cabinet approved Assam Tourism Development and Registration Bill 2024. The state’s tourism Minister Jayanta Mallabaruah stated, “This bill will be introduced in the upcoming budget session of the Assam Legislative Assembly. We could not regulate tourism in the state because we did not have an act.”

Jayanta Malla Baruah, Assam Tourism Minister, asked the tour operators to work in tandem with the tourism department and other stakeholders to promote Assam’s tourism sector which has huge potential with its rich culture.

Assam Tourism has appointed leading Bollywood lady Priyanka Chopra as its brand ambassador. She has signed a two-year contract with the state government to promote Assam tourism both at the national and international levels. This was informed by Himanta Biswa Sarma, Tourism Minister, Government of Assam. Sarma said “She would arrive here on Saturday and address an international tour operators’ meeting. She will also feature in still and video commercials of Assam tourism and promote Assam tourism wherever she goes.” Talking about the marketing plans of the state tourism, Sarma said, “This time, our tourism campaign will go global instead of being confined within the country. We will focus on countries like the UK, the US, Japan and Germany.” He further informed that the financial component of the tourism campaign will be included in the next budget and while Chopra will not charge anything for being the brand ambassador for Assam tourism, she will be paid a fee for the time she spends shooting for commercials and for whatever activity she undertakes for promotion of state tourism.