Sheetal Munshaw – Director, Atout France India informed, “It’s the first time that we have launched France Connoisseur e-learning program. that is a collaboration and which has originated at our headquarters. This is our first worldwide initiative. We started with eight long-haul markets and India is one of the pilot projects. ”
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Atout France India has announced that Indian arrival figures to France touched the 5,00,000 mark in 2015. Sheetal Munshaw, Director, Atout France India, said, “India’s largest incentive movement to France comprising of 2,200 passengers also took place in December 2015 enhancing France’s positioning as a preferred incentive destination. The growing influence of Bollywood has had a positive impact on tourism. With the much awaited Yash Raj’s ‘Befikre’ shot in its entirety in France to be released in December this year and last year’s ‘Tamasha’ shot partly on location in Corsica, France is steadily gaining favour with Indian film-makers as well.” Atout France’s recently-concluded annual showcase saw a record-breaking participation of 29 French-Indian delegates that was an interesting mix of established partners and new entrants. A large contingent of the delegation was from the Auvergne-Rhône Alpes region that showcased its alpine destinations and activities. Held between September 12-16, the showcase commenced in Mumbai, travelled to Kolkata for the first time with a finale in Delhi. Munshaw also announced the launch of a first ever MOOC (Massive Online Programme) for the French travel industry enabling them to better understand the Indian market specificities and in turn better serving the Indian traveller. Optimizing on France’s popularity as a wedding destination, a destination wedding guide was released this summer in France to better acquaint the French travel and hospitality industry with the nuances of planning the Indian Wedding.
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