Tag Archives: Ayurveda

Rani George, Principal Secretary – Tourism, Government of Kerala, has said that the new tourism campaigns by the state government are helping Kerala resume tourism and that Ayurveda can be an added attraction for tourists arriving in the state. “We are also seeking suggestions from tourism stakeholders on how we can further promote domestic tourism in Kerala,” she added.

In response to the request by Confederation of Kerala Tourism Industry (CKTI) and FHRAI to allow reopening of spas and Ayurveda centres in the state, Kerala government has said that the same will be allowed to operate with strict compliance of COVID protocols and guidelines, to help overcome the crisis faced by the tourism industry.

Powered by TravTalk, the Selling Happiness webinar on Tuesday, July 28, at 11 am will help agents understand how to make the best Indian itineraries inclusive of Yoga, wellness, spirituality, Ayurveda and meditation. To register for the hour-long session, log on to https://event.webinarjam.com/register/153/yy8npbg9 or email to jaspreet.kaur@ddppl.com or call +919650196532.

The Foreign Tourist Arrivals (FTAs) in India on medical visa during 2016 and 2017 were estimated at 4, 27, 014 and 4, 95, 056 respectively, registering a positive growth of 15.9 per cent, said KJ Alphons, Union Minister of State (I/C), Tourism in Lok Sabha recently. Medical Tourism holds immense potential for India. The Indian systems of medicines, viz. Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy, etc., are among the most ancient systems of medical treatment in the world. The country can provide medical and healthcare of international standards at low costs. The Ministry of Tourism has taken various steps to promote Medical Tourism which inter-alia includes: launch of campaigns in the international markets including for medical tourism under the Incredible India brand-line; conducting roadshows, know India seminars. The Ministry also produces brochures, CDs, films and other publicity material for promotion of Medical & Health Tourism. Apart from it, Medical Tourism is being promoted across various social media platforms. Also, in order to provide dedicated institutional framework to take forward the cause of promotion of Medical Tourism, a national Medical and Wellness Tourism Board has been constituted. Department of Commerce and Services Export Promotion Council has launched a Healthcare Portal www.indiahealthcaretourism.com, as a single source platform providing comprehensive information to medical travellers on the top healthcare institutions in the country in various languages. The e-tourist visa regime has also been expanded to include medical visits. Medical and Medical attendant visa has been introduced to ease the travel process of Medical Tourists. The maximum duration of stay in India under the e-Medical visa is six months.  

Addressing delegates during the inaugural ceremony of 14th CII Annual Tourism Summit in Delhi, KJ Alphons, Union Minister of State (I/C) Tourism, said that tourism is the future of India. “Tourism is the future of the country. Foreign tourist arrivals (FTAs) have gone up by 14 per cent, while the global figures were at 7 per cent. Approximately, 84 million people are currently employed by the tourism industry across the country,” he said. Suggesting ways to keep tourists for longer in the country, he said, “We are also thinking in terms of further visa reforms. I think Yoga and Ayurveda are the two things that can bring wellness and help us to keep tourists for longer in our country. Tourism is about jobs, money and bringing the world together. We have ambitous targets and we all can achieve them together.”