Tag Archives: Bahrain Tourism

Bahrain Tourism has partnered with six travel agents each in seven Indian cities along with including the Grand Prix package on their website for The Formula 1 2018 Gulf Air Bahrain Grand Prix to be held from April 6 to 8, 2018 at the Bahrain International Circuit (BIC). Bahrain Tourism is doing a 360-degree promotional campaign for the same as it is one of the biggest sporting events in Bahrain. Sunil Mathapati, India representative, Bahrain Tourism, says, “We have not specifically conducted a familiarisation trip to showcase BIC but have organised an educational trip for the event to promote it to consumers. We have been constantly promoting the event on social media platforms and doing print, radio and digital campaigns as well.” He says that it is important for destinations to promote exclusive events, specially sporting events such as this to showcase the destination and rake in the numbers. “Each sport has its enthusiasts. India also has its fair share of F1 fans. It becomes extremely important for a destination to promote the same. It also gives a boost in numbers as nowdays people are looking for multiple things to do when they travel,” Mathapati adds.  

Bahrain Tourism and Exhibitions Authority hosted its first roadshow in India in Mumbai at the St Regis Hotel. Around 18 delegates including Bahrain Tourism officials, Bahrain’s leading hotels and destination management companies participated at the event. Yousef Mohammed AlKhan, Director of Tourism Marketing & Promotion, Bahrain Tourism & Exhibitions Authority said, “We are here in India to showcase Bahrain offerings in Mumbai and Delhi to tour operators and travel industry. We have had got good growth from the India market this year. We have been witnessing an increase in tourist numbers from India as compared to last year. We are also working closely with Gulf Air to increase the numbers from India. 2018 will be a crucial year for us as we are extremely focused on the Indian market now.” Currently, Bahrain Tourism is looking to tap cities where they have direct flights after which they will focus on other Indian cities. The destination also showcased new products at the roadshow like pro diving and water sports activities, adrenaline sports like indoor skydiving, cultural and historical offerings for Indian tourists.