Tag Archives: Banyan Tree Hotels & Resorts

India Sales Associates, which has been representing Banyan Tree Hotels & Resorts for many years in India, organised a showcase for the travel trade at The Park, New Delhi, for all the brands they are representing now, including Far East Hospitality Group; Panacea Koh Samui; Oasia Suites, Kuala Lumpur, Malaysia and Nusa Dua Hotel & Spa, Bali. Representatives from two properties of Banyan Tree Hotels & Resorts—Banyan Tree Seychelles and Banyan Tree Ungasan were also present at the showcase. Manas Sinha, Director, India Sales Associates, shared that they organised the event because their partners do get business from India, but not enough in terms of the potential that India has. “Our partners want to do some product knowledge with our travel partners. Hence, we have organised a closed door, by-invitation-only B2B product training as well as networking sessions. Our partners are looking to expand their base to our network as a GSA in India and further increase their market share from India,” said Sinha at the event.

Singapore based international hospitality brand, Banyan Tree Hotels & Resorts has launched its new vertical Banyan Tree Lifestyle Services (BTLS) to cater to the growing demand of luxury products and services in the Indian market. BTLS encompasses the entire portfolio of hotels, resorts, residences and related services under the Banyan Tree Group. Currently, the Banyan Tree Hotels and Resorts portfolio is grouped under four brands – Angsana, Banyan Tree, Cassia and Dhawa; and covers the different segment of evolved discerning travellers and thereby covers the A,B,C,D of segmented hotel portfolio. BTLS has 3 key offerings— Bespoke concierge service, Banyan Tree Private Collection and Banyan Tree Group Residences sales and owners club. BTLS will be promoted by recruiting independent consultants that have prior experience in luxury realty, in high ticket investments and are well connected  with HNI in the upscale segment that values the exclusive lifestyle benefits. They will also be conducting seminars and consumer connect events to educate the membership benefits and uniqueness to the potential consumers. It also entails visit and experience of various Banyan Tree locations so that the consumers can choose the right services and become a part of the growing Banyan Tree brands’ family.