Tag Archives: Benjamin Smith

At three events held simultaneously across Canada in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees, a bold new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to. “Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said  Benjamin Smith, President, Passenger Airlines. On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline.” Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years.  The new look reflects Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage. With the new livery providing a sleek, contemporary backdrop, Air Canada premiered elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates. Air Canada will receive its first Boeing 737 MAX aircraft at the end of 2017, marking the start of its narrow body fleet renewal program, to be followed in 2019 with the delivery of its first Bombardier C Series aircraft.

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