Indian tourism consultancy firm Auxilia Networks has been appointed as the exclusive India representative for the iconic global hop-on hop-off bus tour brand, Big Bus Tours Group. Auxilia will promote the Big Bus portfolio of open-top sightseeing bus tours in over 25 of the world’s most popular cities across the Americas, Europe, the Middle East and Asia-Pacific. They will also promote the company’s other multi-national brands including leading UAE travel company Tour Dubai. Alexi Tabrizi, Executive VP of Global Sales, Big Bus Tours, said, “India has become a key source market for our global tours across all 4 continents that we operate in. Engaging with this market is critical for us to achieve our global growth targets. The Indian traveller is aware, aspiring, and forever looking to explore new cities and destinations and there’s no better way to do that than to take one of our open-top bus tours with accompanying commentary. India is a vast and varied country, so we sought a partner with a deep and comprehensive knowledge of the market along with a solid network of trade and media contacts. Auxilia ticked several boxes for us and we’re delighted to be working with PB and his team.” Phil Boggon, Chief Commercial Officer, Big Bus Tours, said, “We very much look forward to working with Paramjit and his team at Auxilia Networks in our new partnership to bring the Big Bus Tours Group global portfolio of experiences to the Indian market. We can’t wait to welcome many more Indian customers to the cities that we showcase, where we can provide them with a range of experiences, from hopping on one of our Big Bus Tours buses, splashing aboard …
Read More »Big Bus Tours appoints East West Marketing partners in India
Bus Big Tours, the leading operator of open-top sightseeing bus tours in the world has announced that Los Angeles-based East West Marketing (East/West) will serve as its partner in India. East West will oversee business-to-business development and serve as the in-market sales agency for Big Bus product training and solutions from February 2020. “The Indian market is of major importance to us, and we’re excited to leverage East West Marketing’s vast trade network to expand our presence in India.” Said Omid Golshan, EVP Global Growth, Big Bus Tours. “The Big Bus digital transformation has allowed its trade partners to integrate faster,” said Rati Dhodapkar, CEO, East West Marketing India. “With these new tools and efficiencies, we’ll be able to bring the Big Bus brand to new partners in India and introduce more customers to the great cities of the world through its iconic hop-on, hop-off sightseeing tours. It’s invigorating to launch this new partnership in India.”
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