Tag Archives: Blue Square Consultants

Blue Square Consultants has been appointed as the representative for Azerbaijan Tourism Board (ATB) in India. It will be responsible to build and develop strong relations with key tourism and hospitality entities and trade partners to grow and strengthen the tourism potential of the destination in the Indian market. Confirming the appointment, Sevinj Zeynalli, International Market Management Director, Azerbaijan Tourism Board, said, “India being an important outbound market, we’re pleased to partner with a highly reputed organisation like Blue Square Consultants that has a strong foothold across different cities in India. Owing to their successful track record, we are confident that their expertise will help us gain greater visibility and we look forward to welcoming more Indians on their holiday to Azerbaijan”. Lubaina Sheerazi, COO, Blue Square Consultants, stated, “We are delighted to represent the magnificent country of Azerbaijan and drive it as a preferred leisure destination for Indian travellers. The strategy is to tap into the growing outbound market and change perceptions to showcase the tourism prospects of Azerbaijan. We have the requisite knowledge and an excellent track record in managing various tourism boards and the recent appointment is a reaffirmation of our proficiency in the travel sector”.

Seychelles Tourism Board recently completed destination trainings in Surat and Nagpur. The workshops were conducted to engage a new set of tour operators who have the potential to promote the destination and equip them with information and details about Seychelles. The events were attended by 25-30 companies in both cities which included a destination presentation followed by question and answer and networking sessions. While the training was conducted by Shakambri Soni from Seychelles Tourism Board, Neeti Bhatia, GM—Marketing and PR at Blue Square Consultants orchestrated the networking sessions ensuring quality meetings. Seychelles has seen a steady growth in inbound tourism from India with more than 10,000 passengers till September 2018. India is the top sixth source destination for Seychelles and is seeing an increase in traffic from Tier-II cities of India. Commenting on the success of the workshops, Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India said, “The workshop gives a common platform for all to get information and support from the tourism board. Limiting the presentation to around 30 companies ensures good one to one interaction between the tourism board representative and invited operators and leads to more serious business meetings between the two. Seychelles is now a choice of destination for target audiences beyond honeymooners and metro cities, and penetration into Tier-II cities through this format provides a larger stage to initiate and nurture quality B2B interaction.”

Seychelles Tourist Office, India recently organised a three city roadshow from September 3-7, 2018 in Kolkata, Bangalore and Pune. Following the success of 2017’s format, the roadshow saw the same ‘pre-fixed meeting’ format in all three cities. This by-invite only format ensured quick 15 minute meetings between top agents from the cities and the private sector partners from Seychelles. Elsie Sinon from Seychelles Tourism Board shared information about the destination with all agents. Other partners included DMCs, hotels and airline partner Air Seychelles. Sherin Francis, CEO, Seychelles Tourism Board said, “We are happy to note the immense success of the three-city roadshow in India. We believe that growth of any destination relies heavily on its perception and knowledge among the travel trade of the country. We look forward to strengthen our bonds with the Indian travel trade by many more interactions with them in the form of roadshows, workshops and destination trainings in multiple cities of India.” The roadshow did not just introduce a new way of interaction but also saw the highest turn out of participants from Seychelles. The contingent had partners from various establishments. Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, said, “The cities were chosen due to their current and potential capacities for outbound tourism to Seychelles. We are pleased to have received such positive and encouraging feedback about the format and quality of meetings.”

Seychelles continues to ride the wave of growth with increasing number of Indian tourists each year. 2017 marked India’s placement as the top seventh source market for the destination with over 13500 visitors from India. The numbers are only increasing with over 8000 passengers having travelled in the first half of 2018, even before the peak honeymoon season of October-December. The destination now sees a growth in family and celebrations segment as well with a steady rise of 13.3% in Indian tourist arrivals from January to July 2018 vis-a-vis the same time period in 2017. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to innovative digital presence along with direct flights from Mumbai five times a week. Commenting on this accomplishment, Sherin Francis, CEO, Seychelles Tourism Board said, “We have always adopted innovative strategies and marketing collaborations to present Seychelles as the ideal luxury holiday destination in India. The growth would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success.” Lubaina Sheerazi, COO, Blue Square Consultants which is the India office for the Seychelles Tourism Board accounted this increase to focused efforts into innovative marketing campaigns and precise targeting of the destination to the Indian audience.  

Blue Square Consultants has been appointed as the sales and marketing representative for ‘Australia & Beyond Holidays’ in India. Formed by Simon Bernardi, Australia’s inbound travel management operator provides global solutions to Indian travel agents, from both DMC products and FIT. Through its online Agora booking system, the company offers thousands of land products and hotels worldwide, many with allocations. Simon Bernardi, Director, Australia & Beyond Holidays, said “India continues to be an important tourism market for Australia, with growth of over 15 per cent in arrivals over last year and a 30 per cent increase in travel spend. The Indian market spends on average 13 nights in Australia allowing us to develop itineraries to inspire our customers from India. Blue Square Consultants is the apt partner to have in India because of their highly professional team and undisputed knowledge of the travel trade in India.” Lubaina Sheerazi, COO, Blue Square Consultants, added, “Our emphasis has always been to associate with reputed clients and we have achieved this once again with our recent alliance with Australia & Beyond Holidays. We are confident that our association will not only be beneficial for the client but also for Australia as a destination.”  

Seychelles Tourist Office, India recently conducted a seminar for local hoteliers, DMCs, tourism board head office and other establishments in Seychelles. The seminar is aimed at defining the Indian market and presenting its nitty-gritties to the local travel trade fraternity of Seychelles. The event witnessed speeches on the cultural and behavioural differences between the two countries by three eminent speakers from India. These included Ashutosh Mehere, COO Alliances, Cox & Kings, India; Jai Bujhwala, Founder, Holidays Box; and Parthip Thyagarajan, Founder, WeddingSutra.com. Sherin Francis, CEO, Seychelles Tourism Board, was also present at the event. She said, “The seminar was one of its kind and highly informative for all our private sector partners. It created awareness about the diversity of India and answered many questions about the trade and tourist behaviour. It certainly created a high inquisitiveness about the market among the locals which is a great sign for developing further relations with the Indian market.” Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, explained the cultural diversity and uniqueness of the Indian market setting stage for the speakers. She says, “We were happy with the reception of the seminar and glad that our agenda of bringing out the differences between any other market and India for Seychelles had been met. The speakers gave some highly thought provoking inputs which will certainly better equip the private sector to cater differently to the Indian audience and allow us to further expand our vision for the destination.”

Blue Square Consultants has been appointed as the sales and marketing representative for Iceland Travel, a leading DMC (Destination Management Company) in Iceland. With this new addition, Blue Square Consultants has once again achieved its objective of representing clients from ‘unique’ destinations in India. Having started its operations in 1937, Iceland Travel has been a premier travel company, tour operator and DMC in Iceland offering top-quality services. The DMC offers diverse product categories that will suit Indian agents, such as escorted tours, day tours and self-drive tours in Iceland. Iceland as a destination is gaining popularity in India because of its vast and varied landscape filled with volcanoes, glaciers, black sand beaches, lava fields, and remote fjords. Jakobina Gudmundsdottir, Director of Sales & Marketing, Iceland Travel, says, “Recently, we have witnessed an increase in Indian enquiries to travel to Iceland. To foster this growth, we needed to have a strong representation in India. We felt that Blue Square Consultants is the apt partner to have in India because of their excellent track record; highly professional team and undisputed knowledge of Indian travel trade and travelers. We are confident that through this association we will witness a positive growth in the number of Indian visitors to Iceland.” Lubaina Sheerazi, COO, Blue Square Consultants, says, “We had conducted Iceland’s maiden roadshow in India earlier this year in association with Promote Iceland which was valuable for the delegation including Iceland Travel. We are confident that our association with Iceland Travel will not only be beneficial for them but also for Iceland as a destination as it has something new to offer to Indian travellers.”