Tag Archives: Business Events Australia

Continuing its successful run for third consecutive year, Business Events Australia’s signature incentive showcase, Australia Next 2025 will take place from 1-3 December, 2025 in Melbourne/Narrm. “Our signature incentive showcase has not been held in Melbourne in more than a decade so it will be great to once again take international business events buyers to Victoria,” said Robin Mack, Executive General Manager, Commercial & Business Events Australia, Tourism Australia. The program will be delivered in partnership with the Melbourne Convention Bureau. This year, Australia Next 2024 was held in Cairns in association with Business Events Cairns & Great Barrier Reef.

Business Events Sydney (BESydney) in partnership with Business Events Australia (BEA) launched a new online game to showcase the destination appeal of Sydney for incentive events. BESydney’s new ‘Experience Sydney’ game is specially designed for the India, Malaysia and Singapore market with prize vouchers up for grabs AU1,000, $500 and $250. The aim of the game is to educate BESydney’s corporate clients in South and Southeast Asia as well as travel agents, inbound operators and industry. The second phase will see the game launched in Japan and South Korea.