Tag Archives: Carlos Diez de la Lastra

What recent courses or programs has Les Roches introduced in response to shifts in the hospitality and luxury industries? For example, we’ve introduced two exciting programs recently to meet the growing demands of specific sectors within hospitality. The first is our Master of Science in Marketing and Management for Luxury Tourism, which addresses the increasing overlap between hospitality and luxury tourism. This program trains students to manage high-end tourism experiences, focusing on luxury branding, marketing strategies, and the specific needs of ultra-high-net-worth clients. The second is the Master of Science in Sport Management and Events, which responds to the rise of sport tourism and large-scale event management. With this program, students gain specialized skills in managing international sporting events, hospitality services for athletes, and the logistics behind complex global events. Both of these programs are designed to give students a competitive edge in these rapidly expanding fields. How does the curriculum at Les Roches align with the latest trends in hospitality management and emerging sectors? Our curriculum is closely aligned with current industry trends, constantly evolving to reflect the latest developments. A key trend in hospitality today is the integration of technology, which is why we’ve developed initiatives like the Spark Innovation Sphere. This research and innovation hub allows students to engage with emerging technologies like artificial intelligence, data analytics, and blockchain, providing hands-on experience with tools that are transforming the industry. Additionally, trends like wellness tourism and experience-driven travel are reflected in our courses, where students learn how to craft personalized guest experiences and integrate wellness into their service offerings. We’re also preparing students for emerging sectors, such as short-term rentals and the blending of luxury services with hospitality, …

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