Celebrity Cruises has announced the launch of two new ships – Celebrity Edge and Celebrity Flora in Mumbai with operations beginning from December 2018 and May 2019 respectively. Capable of hosting about 2952 guests onboard, Celebrity Edge has an innovative design with an infinite veranda, magic carpet and a suite. Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises said, “The first itineraries of Celebrity Edge will be in the Caribbean this year followed by Europe in April 2019. Based on the travel patterns and desires of the Indian market, we plan to work here to bring Indian guests onboard throughout the itineraries we will be offering in Europe from Barcelona and Rome. Celebrity Flora is also a brand new ship purposefully built for the Galapagos Islands, a bucket-list destinations for many people around the world. The ship is an environment friendly ship with 50 suites for 100 guests. The design of the ship is like a yacht and the sailing starts from May 2019 for seven-night cruise itineraries.” Celebrity Cruises also revealed it will be investing USD 400 million to modernise its fleet of ships between 2019 to 2023. Four of the ships will undergo complete renovation of the staterooms and bathrooms. Redesigning the public space on the ships will also be part of the modernisation.
Read More »Celebrity Cruise’s new ship eyes premium market from India to sail the Caribbean
Celebrity Cruises is eyeing the Indian cruise market for its newly introduced ship-Celebrity Edge, which will begin sailing from Fort Lauderdale, Florida to Eastern and Western Caribbean region in December 2018. Represented by TIRUN Travel Marketing in India, the cruise line has opened its early bird bookings and is luring the ultra luxury market in India. Talking about the expectations from the India market, Ratna Chadha, Chief Executive, TIRUN Travel Marketing, says, “We are not looking for the masses. It is those customers who see value in our offering and are looking for an experience that only we can offer them. The industry and in general and our distribution partners in particular are required to break the myths surrounding cruising in India. It is only then will people see the value in this segment, which is definitely not a niche product.” The new ship has introduced a new concept of Infinite Staterooms that take the entire room right to the vast sea’s edge, informs, Apple Woo, Head- Sales and Marketing, Celebrity Cruises. The ship offers 1467 staterooms with double occupancy capacity of 2918 out of which 918 are Edge Staterooms with Infinitive verandas. The ship also has 176 suites, an increase to 12 percent from Celebrity’s other ships, adds Woo.
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