Tag Archives: CEO of Ras Al Khaimah TDA

Ras Al Khaimah has recorded a growth of 37 per cent in visitor arrivals from India during the period of January to April 2016, a remarkable surge over the same period last year, according to Ras Al Khaimah Tourism Development Authority (TDA). The positive figures indicate that 2016 is witnessing a strong start from India, the fourth largest international inbound market for Ras Al Khaimah. In line with the current tourism development strategy, Ras Al Khaimah Tourism Authority recently conducted roadshows and one-on-one interactions with Indian travel trade partners to educate them about the tourist offerings of the emirate. Haitham Mattar, CEO of Ras Al Khaimah TDA, said, “As part of our tourism strategy to attract 1 million visitors to Ras Al Khaimah by the end of 2018, we place great importance on diversifying our source markets and creating sustainable tourism growth. Our recent trade missions and industry partnerships in India are a key part of our strategy, and have resulted in a positive increase in visitor arrivals from India. We recently launched our new brand positioning which emphasizes Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, and authentic Arabian heritage and culture. We are very hopeful that visitors from India will continue to grow as more leisure and business travellers discover the emirate’s unique offerings.” Furthermore, in the first quarter of 2016, Ras Al Khaimah’s hotels reported an occupancy rate of 71%, up by 18% over Q1 2015. Coupled with a 9.2 per cent year-on-year increase in RevPAR, this demonstrates the highest growth across the GCC region.

The Pacific Asia Travel Association (PATA) welcomes Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience. The emirate also now enjoys access to our insightful research and expertise to assist in them developing a sustainable and responsible tourism industry. This is particularly relevant for the Ras Al Khaimah Tourism Development Authority in their bid to highlight the many authentic cultural, historical and natural Arabian experiences.” Haitham Mattar, CEO of Ras Al Khaimah TDA said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India. Becoming a member of PATA is a key step towards further establishing Ras Al Khaimah as a tourist destination in its own right amongst Asia Pacific travellers and investors.” Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad.  In order to achieve its goals, the …