Strengthening its presence in the Indian market, Austria has registered 8.6 per cent growth in the number of tourists from India in 2018. The central European country welcomed 192,000 visitors in 2018. The Austrian National Tourist Office (ANTO) is looking to focus on families this year. Addressing a press conference at Le Meridien, Delhi, Christine Mukherjee said that 40 million tourists from over the world travel to Austria every year. “India is very a crucial market for us. I am happy to inform that overnight stays by Indian travellers has doubled over last one year.” ANTO organised a three-city workshop in India which started in Mumbai, followed by Ahmedabad and concluded in Delhi. According to Mukherjee, 140 tour operators attended the workshop in Mumbai, while over 100 and 110 agents turned up for the workshop in Ahmedabad and Delhi, respectively. Industry partners and representatives from Vienna, Innsbruck, Salzburg and Swarovski Crystal World also attended the workshops and showcased their products to the travel trade. Thomas Bachinger, Market Management, Vienna Tourist Board; Andreas Reiter, Market Management—Spain, India and Arab Countries, Innsbruck Tourism; Klemens Kollenz, Sales and Marketing Manager, Salzburg Tourism and Christiane Gasser, Head of Marketing & Communication, Swarovski Tourism Services, interacted with members of the press on what each destination had to offer to Indian tourists.
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