Country Inns & Suites By Carlson has announced that it has renamed itself to Country Inn & Suites by Radisson. This strategic name change will allow the brand and individual hotels to leverage the global recognition and strength of the Radisson brand. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson. The consumer-facing changes will be made in stages throughout the first half of 2018. Katerina Giannouka, President, Asia Pacific, Carlson Rezidor Hotel Group, “We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency. Country Inn & Suites hotels deliver modern country warmth and heartfelt experiences, through inviting design, products and services.” “Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the fast growing mid-scale segment”, added Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group.
Read More »Carlson Rezidor gets full ownership of Country Inn & Suites in India
Carlson Rezidor Hotel Group have announced that it has acquired full ownership of Country Development & Management Services (CDMS), the joint venture between Country Inns & Suites by Carlson, Inc. and Chanakya Hotels that was set up to pioneer the Country Inns & Suites By Carlson brand in India. The Country Inns & Suites By Carlson brand in India will now be managed by Carlson Hotels (South Asia), the Indian affiliate of Carlson Rezidor Hotel Group. This acquisition also includes four Radisson Blu hotels managed in India by CDMS. “Carlson Rezidor Hotel Group has been committed to India for 25 years, with our initial growth accelerated due to the quality of our partners and strength of our brands. Our joint venture with Chanakya Hotels Private Limited, under the leadership of Ranjan Bhattacharya, positioned Country Inns & Suites By Carlson as a leading midscale hotel brand in India. This acquisition, resulting in the full ownership of CDMS, is a strategic move to further strengthen our position as the leading international hotel operator in India. We aim to have 170 hotels in operation and under development by 2020 in the country,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.
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