Tag Archives: destination marketing organisation

Presidential Inauguration, WorldPride and citywide conventions, meetings and sports help sustain momentum of $10.2 billion industry Major events of international interest and several notable openings present opportunities for continued growth for Washington, DC’s $10.2 billion tourism industry, according to Destination DC (DDC), the official destination marketing organisation of the nation’s capital. DDC unveiled strategies to build on an impactful first year of its “Only One DC” campaign and leverage events, including the presidential inauguration and WorldPride 2025, at its annual Marketing Outlook Meeting at the Washington Hilton. “India continues to be a market of top importance to Washington, DC, welcoming 165,100 Indian visitors in 2023,” said Elliott L. Ferguson, II, President and CEO of DDC. “The market is currently the city’s second largest overseas inbound market and reflects the highest spending total at $287,400,000 USD for the year.” “DDC launched its award-winning campaign last year in India. ‘There’s Only One Washington, DC’ positions the destination as wholly unique, spotlighting a diversity of experiences that research shows India prioritises, including arts and culture, shopping, luxury amenities and a robust culinary scene. “Additional funding has allowed us to reach more potential travellers than any campaign to date. In 2025, we will continue to be more aggressive with our global advertising in the Indian market and plan to meet with Indian travel agents and media.” “Nearly 26 million visitors to Washington, DC last year directly supported more than just our hotels, restaurants, tour operators and local businesses. Over $10 billion in spending and $2 billion in tax revenue impacts the entire city, emphasising the continued importance of tourism to Washington, DC” Washington, DC welcomed a record-breaking 25.95 million total visitors in 2023, up …

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