Tag Archives: Director of Marketing

In the run-up to the release of the action adventure film King Arthur: Legend of the Sword, VisitBritain has launched an international film tourism campaign to showcase why Britain is a legendary tourist destination. The ‘Where Stories Become Legends’ campaign inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends. “Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories,” says Clare Mullin, Director of Marketing, VisitBritain. The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on visitbritain.com filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.

The Sri Lanka Tourism Promotion Bureau recently conducted a roadshow for the travel trade and wedding planners in Mumbai, with an aim to increase footfalls to the emerald island. The roadshow saw an attendance of 27 participants from Sri Lanka comprising leading travel companies and hoteliers besides the national carrier, SriLankan Airlines. Speaking about India as a market, Madubhani Perera, Director of Marketing, Sri Lanka Tourism Promotion Bureau, who attended and addressed the gathering said, “We have seen an annual rise in arrival numbers from India over the years. The roadshow was conducted to increase destination awareness and highlight the new attractions in Sri Lanka. We hope this event will add a positive impact and further increase Indian footfall in Sri Lanka. We have now planned several promotional activities for Indian markets.” Apart from the roadshow in Mumbai, the SLTPB has plans of conducting roadshows in Chennai, Hyderabad, Kolkata and Pune later in the year. The promotion plans for 2017 also include joint promotions with international partners and a digital marketing campaign targeting potential Indian travellers. Sri Lanka received a 12.8 per cent increase in Indian tourist arrivals in 2016 and are expecting an even better double digit increase in 2017.