Sensing the immense and innumerable possibilities of promoting Kerala as a destination for ‘Adventure and Activity based Tourism’, the State Tourism Department is focusing on developing new projects to utilise the same, said Tourism Minister Kadakampally Surendran. Inaugurating a one day workshop organised by the department to give shape to its tourism policy, the Minister said that the need and time has come for the tourism department to evolve itself to cater to the needs of activity and adventure based tourism from now on. While the primary focus at the workshop had been to find new possibilities to take adventure tourism forward in the state, the minister stressed on the need to work closely and in coordination with the Forest Department to realise the goals in the adventure tourism sector. Kerala Tourism is currently planning to re-brand itself and find new avenues to take the sector forward in order to double the tourist arrivals by 2021. Keeping this in mind the department will now start a new ‘Tourist Circuit’ based out of North Kerala and will shift focus from areas it had been concentrating all this while to specifically give thrust to Adventure Tourism with the sole aim of attracting more youngsters to the state. Reiterating the commitment to responsible tourism the minister said that the state government has a definite stand in this regard which will be part of the Tourism Policy that the government will table at upcoming session of the state assembly. Environmental protection and raising the standard of living among the local population are the two primary objectives that the government will focus on as part of responsible tourism. The government will encourage and support new …
Read More »Etihad expands capacity to Kerala
Etihad Airways has launched a fourth daily non-stop service between Kozhikode in Kerala and its Abu Dhabi hub offering convenient onward connections to cities worldwide. The airline is celebrating 10 years of flying to the southern Indian state with the introduction of additional flights to the destination. The extra capacity takes to 63 the total number of weekly services between Abu Dhabi and its three Kerala gateways of Kochi, Kozhikode and Thiruvananthapuram. This represents over 30 per cent of Etihad Airways’ frequencies from across 11 Indian cities it serves. In addition, strategic Indian partner Jet Airways operates seven flights a week from Kochi to Abu Dhabi. The services largely cater to the huge expatriate population from all three Kerala cities and the surrounding areas, living and working in the Gulf region. Neerja Bhatia, Etihad Airways Vice President Indian Subcontinent, said: “With our multi-frequency scheduled flights to and from Kerala, Etihad Airways has demonstrated a commitment to this vibrant state by offering convenient global access and boosting the domestic tourism industry. We have been able to bring the world closer to this beautiful state and connect the people of Kerala to destinations in the Gulf, including our Abu Dhabi home, which has also been the base for thriving ventures by Kerala business houses. Reaching a 10-year milestone is fitting tribute to the support Etihad Airways has received from the state government of Kerala in making our operations a success.” Dr Venu Vasudevan, Principal Secretary Kerala Tourism, said: “Kerala Tourism is delighted to learn of the extra flights launched by Etihad Airways, which adds more connectivity to Kerala. We congratulate Etihad Airways on a decade of flying to Kerala and look forward to conducting …
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