Tag Archives: East Africa

Rudra Marketing, along with the support of African Eden DMC, East Africa recently concluded a limited-edition Familiarisation trip to Kenya for seven nights, covering Nairobi, Amboseli, Lake Naivasha and Masai Mara. Nikita Rawtani, Founder, Rudra Marketing and Rajiv Chadha, Managing Director, African Eden, were a part of the trip, along with five agents from Mumbai, Pune, Surat and Bengaluru. The exclusive trip was targeted at travel agents who sell luxury and experiential travel with an inclination to learn and sell a destination known for adventure and wildlife. The hotels were carefully shortlisted specially, Chui Lodge, Naivasha which topped the list. It is set in the heart of a private 18,000-acre wildlife sanctuary and is nestled in an indigenous forest overlooking the Mau escarpment. Other hotel visits included Tamarind Tree, Amboseli Serena Safari Lodge, Amboseli Satao Elerai, Mara Simba Lodge, LOYK Mara Camp, and the Windsor Golf & Country Club. Highlighting the experience, Rawtani said, “Chui Lodge is Naivasha’s best-kept secret. This all-inclusive lodge has everything one can ask for and the food is a gastronomic delight. The morning and evening game drives, sun-downers, flower farm visit, bush breakfast and the boat ride arranged by Chui Lodge was an experience that will last for a lifetime. We plan to create many such enriching experiences for the travel agents by conducting subsidised Fam trips and give them hands-on-experience about the destination.” The agents also visited the Giraffe Centre and David Sheldrick Elephant Orphanage followed by an orientation and shopping tour in Nairobi. Besides, there were several game drives and hotel inspections throughout the tour.

In order to serve their clients better in India, Serena Hotels has appointed Nijhawan Group as their local representative in the country. Serena Hotels is a leading hospitality brand offering quality accommodation, unique holiday and conference solutions, and cultural heritage and adventure tourism in East Africa, with 24 upmarket hotels, safari lodges, resorts and safari camps located in some of the most exquisite and prime locations in Kenya, Tanzania, Rwanda, Uganda and Mozambique. Announcing this partnership, Priyanka Nijhawan, Director – Representations, Nijhawan Group explained, “We will support the tour operators and travel agents in their sales and marketing efforts to maximize the numbers of Indians staying at Serena Hotels. With the addition of Serena Hotels to our representation portfolio, we can now offer a niche product in East Africa to our travel partners to further enhance the experience of their clients”.