Tag Archives: ‘Ek Bharat Shrestha Bharat’

Under its ‘Ek Bharat Shrestha Bharat’ initiative, Indiatourism Mumbai office recently conducted a roadshow in Indore. This was followed by a three-day Fam tour to Mandu and Maheshwar in MP along with a city tour of Indore, sponsored by MP Tourism. Present at the roadshow were Sonia Meena, Deputy Secretary and Additional Managing Director of Madhya Pradesh Tourism Board. More than 20 agents were a part of this Fam. The Ahmedabad-Indore-Ahmedabad tickets were sponsored by Flybig.

While presenting the General Budget 2016-17 in Lok Sabha, Union Finance Minister Arun Jaitley said that ‘Ek Bharat Shrestha Bharat’ programme will be launched to link states and districts in an annual programme that connects people though exchanges in areas of language, trade, culture, travel and tourism. He added that to strengthen understanding of each other, it is proposed to create a closer engagement between states and districts in a structured manner.