Tag Archives: Euromonitor

Euromonitor International Voice of the Consumer and Lifestyle Survey 2024 has unveiled a notable decline in consumer interest and engagement in sustainable initiatives. With this shift, the onus falls on governments, key stakeholders and destinations to address this shift in consumer behaviour and drive meaningful changes to promote responsible tourism.

According to Euromonitor’s recent survey Voice of the Consumer: Travel Survey, 79% of both Eco-Adventurers and Cultural Explorers are willing to pay up to 10 per cent more for sustainable travel features, with an aim to convince travellers to spend on sustainability options.