Experiential travel is expected to dominate 2025, with sports and art being the most popular. As per Skyscanner, flight bookings surged by 188% for the Abu Dhabi Grand Prix, reflecting growing excitement for global tournaments. Additionally, 79% Indian travellers are seeking interactive art experiences, with London and Tokyo emerging as top spots.
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KB Kachru, Chairman Emeritus & Principal Advisor, Radisson Hotel Group, South Asia highlights that looking ahead to 2024, the emphasis is expected to shift towards technology-driven conveniences, a lot of learnings, sustainability, and experiential travel.
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Rhätische Bahn (RHB) in partnership with Turkish Airlines recently hosted a familiarisation trip to Davos Klosters and Engadin St. Moritz in Switzerland for leading travel agents based in Delhi. The objective of the Fam was to increase visibility for luxury destinations like Davos Klosters and Engadin St. Moritz, along with the scenic Bernina Express train journey. Make My Trip, Yatra, TUI, Flight Shop, Ottila International, Experiential Travel, Thomas Cook and Ambe World Travels participated in the Fam. The group spent 6 nights in the Graubünden region; 3 nights each in Davos & St. Moritz. They visited Europe’s highest brewery – Monstein, Clavadeler Alp where they experienced the art of cheese making, a scooter ride along the Sertig Valley and attended a music show led by the regional band from Davos “orgalifründä Rinerhorn”. In St. Moritz the group was taken on a food safari night at Badrutt’s Palace Hotel, one of the highlights of during their stay. The itinerary also included hotel inspections such as that of Da Primo Hotel, Intercontinental Davos, Arabella Hotel Walduus Davos , Turmhotel Victoria, Swiss Mountain Hotel Ameron in Davos, Badrutt’s Palace and other 3-4 star properties in St. Moritz, to famirialise the trade with budgeted options in the luxury destination.
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