Tag Archives: FIji tourism

The tourism sector in Fiji continues to surpass expectations, with the country on track for another record-breaking year, marking a 6.5% increase over 2023, surpassing pre-pandemic levels and further cementing Fiji’s reputation as a must-visit destination in the South Pacific. This success is fueled by the impact of Tourism Fiji’s global brand platform, Where Happiness Comes Naturally, and a surge in demand for immersive, culturally rich travel experiences. The momentum continues into 2024, with Fiji on track for another record-breaking year. To accommodate growing demand, several new hotel and resort openings are underway, including The Crowne Plaza Nadi, Sofitel Vatu Talei Denarau, Radisson Blu Mirage Resort, Hilton Garden Inn Suva, and more. These developments will further enhance Fiji’s appeal as a leading travel destination. In addition, Fiji Airways continues to win global awards and grow capacity, including the new Dallas – Nadi non-stop route opening December 2024. Tourism Fiji recently launched Chapter 2 of its brand platform, Where Happiness Comes Naturally. In Chapter 1, it celebrated the genuine happiness rooted in authentic Fijian culture and shared it with the world. Now, in Chapter 2, it is going further—inviting global audiences not just to witness but to experience the joy that defines Fiji through the new campaign, Happy Passports. The campaign takes a light-hearted approach to the universal frustration of passport photos. It features two engaging characters: Ana, a customs officer at Fiji’s international airport, and Viliame, a local passport photographer. Both have observed a curious phenomenon: it’s nearly impossible to keep a serious face in a place as vibrant and full of joy as Fiji. Through their playful interactions with locals and visitors alike, the campaign shows just how hard …

The Fiji Prime Minister Voreqe Bainimarama has announced that the country has no more active cases of COVID-19 and the destination is free of the virus now