Tag Archives: FITUR

FITUR 2024 wraps up its 44th edition with exceeded expectations, demonstrating its global influence. The official report of FITUR 2024 reveals the record-breaking participation of 9,000 companies with 152 countries, 806 main exhibitors, 9 pavilions, and 10 monographic sections for tourist segments, representing a 13.7% increase compared to 2023.

With the theme ‘The Magical Every Day’ Kerala’s pavilion experienced high numbers of visitors including business delegates at FITUR 2024 in Madrid, reinforcing its position as an enthralling destination for Spanish travel market. Kerala has recorded 18,947 arrivals in 2019 from Spain claiming it to be a pivotal market for the state in future.

MOT participated at FITUR in Spain with 40 + Indian co-exhibitors with a vision to promote India globally. India has recorded the arrival of 64,756 foreign tourists from Spain in 2023, which signifies that Spain is one of the important source markets for India.

Speaking at FITUR in Madrid, Julia Simpson President & CEO, WTTC, said, “AI is a strategic tool that can drive sustainable improvements, and create real time pricing models.” The latest WTTC report also highlighted AI will revolutionize the tourism sector creating real time pricing models.

María Valcarce, Managing Director, FITUR said, “India is a destination that offers a variety of options, and its cultural and heritage richness is immense, as is the beauty of its natural landscapes. It is a dream destination for every traveller and the presentation of the tourism proposals of the different regions of India at FITUR arouses much interest among both professionals and the public visiting the fair at the weekend.” 

This year’s International Tourism Fair, FITUR 2022 exceeded all expectations, with 111,193 attendees – 81,193 professionals from 127 countries during its first three trade-only days and 30,000 on its two days open to the public. The number of exhibitors and participants almost equaled pre-pandemic levels at the FITUR 2022. Among the 6,933 participants at the event were 600 exhibitors from 107 countries, including seventy countries represented by official delegations. 

IFEMA MADRID has reconfirmed the dates for the International Tourism Trade Fair: from 19th to 23rd January. The decision has been unanimously approved at a meeting convened by the Chairman of IFEMA’s Executive Committee, José Vicente de los Mozos. The meeting had representatives of the Government of Spain, the Madrid Regional Government, Madrid City Council, the World Tourism Organisation, and private sector organisations. Everyone agreed that “holding FITUR is the best way to ensure support for the tourism sector at a critical time for its full recovery and a return to pre-pandemic business activity levels. Once again, in January, Spain and Madrid will send out a hopeful and unambiguous message about the potential of this industry that needs to get back to normal business activity, an industry that in recent months has demonstrated its tremendous resilience.”

At FITUR, the international Spanish tourism trade fair in Madrid from May 19-23, UNWTO will ensure sustainability, innovation and responsibility are a central part of the conversation. The hybrid event will celebrate the diversity of the award-winning ideas for advancing the Sustainable Development Goals and the people behind them.

The theme of the Indian delegation at FITUR will be ‘Finding the Incredible You’, revealed Rupinder Brar, Additional Director General, Tourism. The delegation will be led by Yogendra Tripathi, Secretary, Tourism. To be held from January 22-26, 2020, FITUR is an important market for India. Speaking about the same, Brar said, “Spain is an important market and is itself one of the top countries visited by Indians. So, these are occasions also for us to learn best practices of other counties that come into these events. We look forward to that. As far as showcasing India is concerned, the theme remains ‘Finding the Incredible You’. The idea behind the campaign is that there is so much within us that is not exposed and India is a place that allows you to visit the places and also discover yourself. I am sure that there is so much of spirituality and mysticism attached to India, along with the modernity that is a part of our lives now, we have a unique quality as a country. We are lapping up all the modern technologies, being a cutting edge nation and yet we are carrying along with it all our traditions that are coming to us from thousands of years. That is the USP of our country, and we are looking forward to showcasing that in FITUR also. The Indian delegation is being led by Secretary, Tourism, and he shall be accompanied by the officers of the departments, and the officers that are in Europe will also be part of the delegation.”

The next edition of FITUR, organised by IFEMA, will take place at Feria de Madrid from 22-26 January 2020. The 2020 edition will be the 40th Anniversary of the Trade Show. Besides this, Sustainability, technology and specialisation will be the main lines of FITUR, but in addition there will be the promotion of activities aimed at growing in professionalism, representation and internationalisation and, therefore, to exceed the results from the latest edition, which brought together over 11,000 exhibitor companies from 160 countries, and 253,000 participants.