Tourism Breaking News
Bahrain Tourism has partnered with six travel agents each in seven Indian cities along with including the Grand Prix package on their website for The Formula 1 2018 Gulf Air Bahrain Grand Prix to be held from April 6 to 8, 2018 at the Bahrain International Circuit (BIC). Bahrain Tourism is doing a 360-degree promotional campaign for the same as it is one of the biggest sporting events in Bahrain. Sunil Mathapati, India representative, Bahrain Tourism, says, “We have not specifically conducted a familiarisation trip to showcase BIC but have organised an educational trip for the event to promote it to consumers. We have been constantly promoting the event on social media platforms and doing print, radio and digital campaigns as well.” He says that it is important for destinations to promote exclusive events, specially sporting events such as this to showcase the destination and rake in the numbers. “Each sport has its enthusiasts. India also has its fair share of F1 fans. It becomes extremely important for a destination to promote the same. It also gives a boost in numbers as nowdays people are looking for multiple things to do when they travel,” Mathapati adds.
Read More »Bahrain partners with agents for Grand Prix
