Tag Archives: G.B Srithar

India has moved up to the third position from the fourth in terms of visitor arrivals to Singapore along with a double digit growth of 17 per cent growth until October 2017, and continues to be the third largest tourism receipts generating market for Singapore. Singapore Tourism Board (STB) has organised a two-city roadshow in Mumbai and Jaipur to deepen this relationship with the Indian travel trade. G.B. Srithar, Regional Director–South Asia Middle East & Africa, STB said, “India has always been a key source market for Singapore. We are happy to have already crossed 2016’s full year 1.1 million visitor arrivals mark from India as end October 2017. We thank all our trade fraternity for their support in bringing our destination promotion messages to our audiences. Through our roadshows, we seek to renew our ties with the travel trade, entrench existing partnerships and forge new ones through creative promotions.” Year 2017 was a landmark year for STB with strategic associations with a Bollywood movie ‘Badrinath Ki Dulhania’, participation in cruise forums, travel trade conferences, partnerships with airlines, launch of the Vegetarian Food Guide, penetration in the regional markets such as Chandigarh, Jaipur, Lucknow, etc. and the unveiling of a new brand identity.’

Singapore Tourism Board and Singapore Airlines Group organised a six-city road show over 10 days across India and Colombo with participation from 39 Singapore stakeholders and over 800 in-market travel agents. India continues to be the fourth-largest source market in terms of visitor arrivals and third-largest tourism receipts generating market for Singapore. The roadshow in India commenced on July 10 in Pune followed by Ahmedabad, Chandigarh, Lucknow, Kolkata and Hyderabad and concluded in Colombo on July21. Themed ‘Growing Tourism into Singapore, Together’, the delegation was led by G.B Srithar, Regional Director, South Asia Middle East & Africa, STB; Adrian Kong (Area Director, South Asia, Mumbai; and Yuemin Li-Misra, Area Director, South Asia, Delhi. The roadshows featured stakeholders from Singapore representing hotels, airlines, integrated resorts, attractions, Destination Management Companies (DMC) and cruise operators interacting and networking with STB’s travel and trade partners in India. There was also an update session on Singapore’s upcoming tourism offerings as well as Singapore Airlines Group’s range of cabin products and experiences. Srithar spoke about fostering collaborations with the travel trade partners especially from secondary cities across India. He said, “India has always been an important market for us. For the second time in a row, Singapore received more than one million Indian visitors in 2016. As the region’s middle-class becomes more affluent, there will be immense opportunities for international outbound travel and tourism, especially among families, working millennials and incentive movements. Through the roadshows, we seek to renew our ties with the travel trade, entrenching existing partnerships and forging new ones. Through these partnerships, we seek to bring Singapore’s tourism offerings to our target audiences through creative promotions, and in the process, ensuring meaningful results for …

In 2016, Singapore reported 1.2 million cruise passengers with a double digit growth of 16 per cent as compared to 2015, out of which 100,000 were from India, an increase of 29 per cent over 2015 figures. Recognising the potential that the segment holds, Singapore Tourism Board (STB) organised the second edition of its India Cruise Forum in Mumbai which was attended by 120 people. “India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in South East Asia. According to a consumer survey conducted in Mumbai, 34% of young Indian families are willing to spend INR 100,000 – 200,000 on a cruise holiday and 98% of the 500 travellers surveyed are open to a cruise from Singapore. There are exciting opportunities ahead and we will continue to partner with our travel trade and cruise partners to grow Singapore’s cruise Industry and promote its strong destination appeal,” said G.B. Srithar, RD SAMEA, STB. The day-long forum featured a thought provoking panel that touched on the challenges and opportunities of Growing India’s Cruise Travel Market, led by G. B. Srithar, Regional Director for South Asia, Middle East & Africa (RD SAMEA), STB with panelists Nalini Gupta, Managing Director, Lotus Destinations (GSA of Costa Cruise India), Naresh Rawal, Vice President Sales, Genting Cruise Lines – Star Cruises, Dream Cruises and Crystal Cruises, Suzanne Perreira, Senior Vice President Sales, Trade Relationships and Communications, Thomas Cook India, Anita Raja, Regional Manager – South India, TIRUN Travel Marketing and Harshali Darpel, Senior Manager – Western …

Continuing with its agenda to promote cruising from Singapore, the Singapore Tourism Board in India will conduct a second edition of its ‘India Cruise Forum’ on March 30, 2017 in Mumbai. Revealing this is G.B. Srithar, Regional Director (SAMEA), International Group, Singapore Tourism Board (STB), who says, “The format will remain more or less the same as last year. We will get the main cruise lines operating out of Singapore together with cruise industry veterans. The day-long forum will also have panel discussions that will talk about cruising in general, trends, insights into the workings of the Indian cruise industry and opportunities with key players across the value chain. India is Singapore’s number one international source market for cruising.” Dream Cruises has announced that its inaugural vessel, Genting Dream, will be home ported year-round in Singapore starting from December 3, 2017. This marks a first for Singapore to host a brand-new and large-scale 151,300-tonne cruise ship year-round.

After associating with the movie ‘Dear Zindagi’ recently, Singapore Tourism Board (STB) has yet again rubbed shoulders with glamour. Together with SilkAir, the regional wing of Singapore Airlines, STB has now announced its collaboration with Dharma Productions for Bollywood movie ‘Badrinath Ki Dulhania’. The movie features key scenes and songs filmed in Singapore. Talking about Singapore’s association with the movie, G.B Srithar, Regional Director for South Asia, Middle East & Africa, STB said, “This movie will appeal to all segments of Indian society with its over-arching theme of love and the joy of life. Over the past few decades, Bollywood movies have helped build an emotive connect among the Indian audiences with Singapore. We believe through Badri and Vaidehi, they will re-discover Singapore’s variety of experiences and evolving cityscape. Keeping in line with the movie’s theme, we are pleased to welcome Indian travelers to begin their endless love affair with Singapore, by visiting and re-visiting Singapore for memorable holidays.” The film, directed by Shashank Khaitan and starring Bollywood stars Alia Bhatt and Varun Dhawan, will hit the screens on Friday, March 10, 2017 across India. Currently, SilkAir and Singapore Airlines have combined operations from 11 Indian cities, namely Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, Thiruvananthapuram and Visakhapatnam connecting to over 100 destinations via its hub, Singapore.