Tag Archives: GB Srithar

The Singapore Tourism Board (STB) has announced a partnership with Ola to run a campaign from December 1 to 15, 2018 across 19 cities in West and Central India for its customers to win a trip to Singapore. Ola users will have to take a minimum of three rides and enter the promocode “SINGAPORE” to participate in the contest. Three pairs of winners will be selected and will be notified via email by December 31, 2018. GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB, said, “Ola is an integral part of the Indian consumers’ everyday lives. This partnership is one of our innovative marketing efforts to engage with the Indian consumers and entice them to visit Singapore and experience our diverse offerings. India’s millennials, for instance, consider the digital space an extension of their social circle, their friends and relationships. They are increasingly defined by shared hobbies and passions, rather than physical proximity or other formal connections. Our tie-up with Ola presents an exceptional opportunity for Singapore to showcase experiences targeted at these different ‘Passion Tribes’”. Shekhar Datta, Business Head, Ola said, “We take immense pride in building great ride experiences for our customers. We are pleased to engage with the Singapore Tourism Board, offering our customers a chance to appreciate and immerse themselves in the culture, cuisine and varied offerings that Singapore brings to global travellers.”

The Singapore Tourism Board (STB) has launched the second wave of its ‘Passion Made Possible’ brand campaign in India with an evening of fun and entertainment for the travel trade, media and influencers – focusing on the Socialiser tribe offerings available in Singapore. Held at Verbena Brewpub & Skygarden in Kamala Mills, the event featured performances by Singapore’s noted artistes – Wayne Liu aka DJ KoFlow, the turntablist icon and Yung Raja who mixes his lyrics in both English and Tamil. The STB launched the new brand identity ‘Passion Made Possible’ in August 2017 to showcase the destination’s unique attitude and mindset- a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. As part of this, the STB introduced the concept of passion tribes and unveiled four specific tribes, namely Foodies, Collectors, Explorers and Progressors. For its second wave, the campaign will shine spotlight on the Socialiser, Action Seeker, and Culture Shaper passion tribes for encouraging Indian travellers to indulge in their passions in Singapore. Speaking at the launch, GB Srithar, Regional Director, South Asia, Middle East & Africa, highlighted the importance of why the Socialiser tribe would be appealing to Indian consumers, “We are keen to engage the young and fun-loving Indian travellers. Show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts to eclectic music festivals, raves and jazz nights, Singapore has a diverse and vibrant music and event scene. This will appeal to the lifestyle- and entertainment-seeking travellers. As we launch wave 2 of our brand, we invite our Indian visitors to come, make new friends or re-connect …

After successful shows in seven cities across the country, the concluding Global Panorama Showcase (GPS) of 2018 opened at JW Marriot Hotel Pune with over 600 attendees. The first day of the event was inaugrated by GB Srithar, Regional Director – South Asia & Middle East, Singapore Tourism Board; Sunil VA, Regional Vice President – ISC, Oman Air; Sanjay Rao, Aviation Consultant; Vishal Bhatia, Country Manager – India, VisitBritain and Dev Karvat, Founder – TrawellTag & CEO, Emerging Markets, Covermore Group.  

Singapore has received over six lakh visitors from India between January to May 2018, reporting a 17 per cent year-on-year increase from 2017. The year 2017 was a record year for STB as visitor arrivals from India had crossed the one million mark for the third time in a row, showcasing the highest growth rate at 16 per cent in comparison with all markets. India also continues to be the top source market for visitor arrivals in the cruise segment for Singapore. Last year, 127,000 cruise passengers from India sailed out of Singapore’s shores, showing a year-on-year increase of 25 per cent from 2016. While speaking about STB’s efforts to showcase Singapore as a destination of choice among Indian travellers, GB Srithar,  Regional Director – South Asia Middle East & Africa (SAMEA), STB, said, “STB has been steadfastly engaging travellers through partnerships and various marketing initiatives. Last year, India moved up a spot to become the third largest source market for Singapore in terms of Visitor Arrivals. We are looking forward to working closely with both Indian and Singaporean travel trade partners to continue the momentum and entice more Indian travellers.” This year, the STB has lined up a series of collaborative initiatives to welcome more Indian travellers to Singapore in 2018. They embarked on an 8-city roadshow from July 16-26 with close to 40 stakeholders to grow their partnership with in-market travel agents. This is part of STB’s ongoing efforts to take the ‘Passion Made Possible’ brand messaging forward and showcase Singapore’s diverse offerings to the target audience.    

For the third time in a row, visitor arrivals from India to Singapore has crossed the 1 million mark in 2017, reinforcing it as one of the most preferred destinations for Indian travellers. Singapore Tourism Board (STB) announced that India has recorded the highest growth rate of 16 per cent among all markets. While Mumbai, Chennai, Delhi and Bangalore continue to remain their top VA source cities, STB’s efforts to engage travellers from Ahmedabad, Coimbatore, Hyderabad, Jaipur, Kolkata and Pune have resulted in double-digit VA growth. GB Srithar, Regional Director – SAMEA, Singapore Tourism Board, said “We thank the Indian travellers and our travel trade partners for the record 1.27 million Indian visitors to our country in 2017. We are happy that Singapore continues to be perceived as one of the must-visit destinations. This year, STB will focus on expanding partnership with travel trade partners and promoting our new brand creatively. India continued to be the top source market for VA in the cruise segment for Singapore. 127,000 cruise passengers from India sailed out of Singapore’s shores in 2017, a year-on-year increase of 25 per cent from 2016. 2017 was a landmark year for STB as it unveiled the country’s new, unified brand identity ‘Passion made Possible’ in August.  

Singapore’s Land Transport Authority (LTA), in collaboration with the Little India Shopkeepers and Heritage Association (LISHA), has launched a Diwali-themed train that will run on the city’s famous Mass Rapid Transit (MRT) system. The train is on the city’s North-East line, that includes a stop at the Little India station, from where one could go and take in the festive lights that decorate the main artery road of Little India. The train is decorated with colourful, Rangoli and Indian garlands-inspired designs, lotus and peacocks, symbolizing good luck. The train was launched on October 15, 2016, by Singapore’s Minister for Transport, Khaw Boon Wan and will run through mid-November. GB Srithar, Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board, invited Indian travelers to visit Singapore, saying “Singapore is a year-round festive city. During the Festival of Lights, the whole Little India area comes alive with lighted up streets, Diwali bazaars, eateries serving great food and much music in the air. I can say, in a candid festive spirit, it’s a great time to visit the city where even the train gets dressed up for Diwali.”