Tag Archives: Ginger

Paytm has launched domestic hotel booking service and will be investing Rs 500 crore for scaling its operations and expanding the portfolio. The company has also acquired Nightstay, a luxury hotel-booking platform for an undisclosed amount. In the first phase of the launch, the company has partnered with over 5000 hotels across the budget, luxury and business segments. These include the Zuri, Sarovar, Treebo, Vresorts, Sterling, Ginger and Bloomrooms across top cities. With the acquisition, Paytm will leverage Nightstay’s acumen to further expand its portfolio in this vertical. Nasr Khan, founder, NightStay will be leading this category at Paytm and will be responsible for the overall growth and development as well. Paytm Travel, which had started in 2014, sells over 60 million tickets a year, and has become the leading player for IRCTC tickets, bus tickets, and flight bookings. Earlier this year, Paytm Travel also started offering foreign exchange bookings for international travellers. “The momentum we’re building in our travel vertical is remarkable, with leading positions in rail, bus and flight bookings. The launch of domestic hotel bookings is an important step forward as it will help travellers around the country conveniently plan and book their perfect trip on Paytm. We want to offer the broadest travel selection on our platform, and look forward to continuing our expansion with the help of our trusted travel partners,” Madhur Deora, Chief Financial Officer, Paytm said. Paytm aims at having two million hotels and alternate accommodations globally, with the availability of 50 million rooms within the first 18 months.

Ginger has opened its first prototype hotel with a complete new brand identity at Panjim, Goa, after an intensive repositioning exercise. The current portfolio of the other 45 plus hotels will be repositioned reflecting the new brand identity and brand promise. Ginger will introduce the lean luxe segment, the first of its kind in India. The new identity presents a co-existence of contrasts through re-imagined spaces blurring the lines of work and play, bringing about a fusion of global and local and create experiences that are vibrant, quirky, intuitive and smart. The redesigned spaces will bring together attractive public areas as well as spots designed for solitude, allowing the smooth transition from one to the other. They come alive with vivacious high energy glocal music and unique artwork installations. The all-day diner Café Et Cetera offers comfort food and doubles up as a personal workstation. The service style is designed around the on-the-go lifestyle of the target audience enabling them to do more whether it is on-the-go breakfast, express laundry service or quick munch snack bars.