Tag Archives: global hub for business events

A groundbreaking national initiative by Cinnamon Hotels & Resorts, Sri Lanka Convention Bureau and Sri Lankan Airlines Sri Lanka has marked a significant milestone in its journey to becoming a premier destination for international conferences with the launch of the Sri Lanka Conference Ambassador Programme (SLCAP). This first-of-its-kind initiative, presented by Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau (SLCB) and Sri Lankan Airlines, bringing together trusted entities to promote Sri Lanka as a global hub for business events. The programme, launched earlier this month, was attended by the Chief Guest, Honorary Vijitha Herath, Minister of Foreign Affairs, Foreign Employment and Tourism, and the Guest of Honour, Senthil Gopinath, CEO, International Congress and Convention Association (ICCA). The Sri Lanka Conference Ambassador Programme is designed to empower and engage local association leaders and professionals to act as ambassadors, advocating for Sri Lanka on the global stage. With 25 ambassadors already onboarded, SLCAP will identify and support influential leaders in their fields to attract international conferences to Sri Lanka. The programme aims to transform the country’s Meetings, Incentives, Conferences, and Exhibitions (MICE) landscape, driving economic growth, promoting sustainability and knowledge exchange. Speaking on launching SLCAP, Mikael Svensson, Chief Executive Officer, Cinnamon Hotels & Resorts, commented “As a destination expert committed to providing holistic and expertly curated travel experiences, Cinnamon Hotels & Resorts is proud to present this transformative initiative together with the Sri Lanka Convention Bureau and Sri Lankan Airlines. Our deep-rooted local knowledge and personalised approach allow us to showcase Sri Lanka’s unique offerings to the world, elevating it as a premier destination for international conferences. With Cinnamon Life at City of Dreams Sri Lanka adding capacity to host up …

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