Tag Archives: Global MICE Congress

The event brought together more than 1,300 representatives of the business tourism industry from BRICS countries, including Russia, Brazil, India and China, as well as countries of the Global South. The congress became the largest Russian event for an international audience in this particular sphere. Moscow recently hosted, the second edition of Meet Global MICE Congress: BRICS Edition, which brought together over 1,300 representatives of the business tourism industry from BRICS countries — including Russia, Brazil, India, and China — as well as nations from the Global South. This congress marked the largest Russian event catering to an international audience in the MICE sector. Now in its second year, the congress saw its participation and expert presence double, firmly establishing Moscow as a pivotal hub for fostering interaction, building connections, and creating new business opportunities among representatives from 17 BRICS and Global South countries. The core theme of this year’s business program was “Global Challenges and Trends of the MICE Industry: Towards Sustainable Development through the Prism of Experience and Knowledge of BRICS Countries and the Global South”.  Participants explored the major transformations shaping the global MICE market and discussed strategies for ensuring sustainable development within the industry. The program included sessions addressing key issues relevant to both public and private sectors. Topics ranged from developing congress and exhibition infrastructure to leveraging new technological solutions like big data and artificial intelligence. With 13 business sessions featuring over 50 Russian and international experts, the congress saw high-profile contributions from figures such as Dmitry Vakhrukov, Deputy Minister of Economic Development of the Russian Federation; Evgeny Kozlov, Chairman of the Moscow City Tourism Committee; Amaresh Kumar Tiwari, Immediate Past Vice Chairman of the …

Read More »